Latest reports show that the number of iPhones supplied to the Chinese market dropped by 33% compared to February last year. This situation also revealed that sales continued to decline in the last 3 months. Besides the iPhone, the decline in demand for many other Apple products does not go unnoticed. While it is said that Apple management is preparing to make another urgent landing in China, it was stated that CEO Tim Cook himself may intervene in the situation. Here are all the details…
What will iPhone do in the Chinese market?
While it was determined that iPhone sales in the country decreased by 24% compared to the previous year, this bad trend is estimated to continue in 2024. Although Apple has made bigger discounts on the iPhone 15 series than ever before in other countries, it still seems to be far from the desired sales target. However, we can say that one of the reasons for this situation is the noticeable decrease in the purchasing power of the people due to the economic crisis in China.
It is also claimed that the Chinese government’s ban on the use of iPhones in government institutions played an important role in this decline. Of course, the government’s great support for Huawei and the high-tech phone series that this brand has recently introduced, such as the Mate 60, also pose a significant obstacle to iPhone sales.
The demand for these series, which are sold at a more affordable price compared to the iPhone, has increased significantly in the country recently. Apple’s next move to get out of this situation is expected to be a new artificial intelligence initiative. But how successful this initiative will be is a complete mystery for now.
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So what do you think about this issue? What move do you think Apple should make in the Chinese market? Do you use an iPhone? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.