Investors complain about disappointing margins at BMW

BMW boss Oliver Zipse

Shareholders complain that the CEO rarely seeks to talk to them.

(Photo: Reuters)

Munich In the past year, BMW almost exclusively achieved record values. The Munich carmaker’s sales, turnover and profit have never been as high as in 2021. Nevertheless, some investors are noticeably upset. Michael Muders, fund manager at Union Investment, told Handelsblatt: “BMW is not a bad company, but the group has a credibility problem.”

The management of the Dax group sometimes seems as if they think they are infallible. “There is no real error culture,” complains Muders. From his point of view, there are some omissions that BMW should humbly work up. For example, the Bavarians have partly overslept the switch from combustion engines to electric drives as the new standard and have stuck to the mantra of openness to technology for too long.

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