The US streaming service wants to expand in Germany.
Berlin 80 new productions alone by 2023 and half a billion euros for them: Netflix boss Reed Hastings has big plans for Germany, Austria and Switzerland. On Wednesday he personally opened the new office of his streaming service in Berlin.
It is also a response to the increasing competition for global and local streaming services around the world. In an interview with Handelsblatt and “Wirtschaftswoche”, Hastings spoke about the competition from Disney Plus to Bertelsmann and admitted that they could be stronger than Netflix in some areas. But he also emphasized: “That doesn’t put us on the defensive.”
And Netflix is upgrading: In a preview, Hastings showed which big names and productions the US streaming giant wants to offer its viewers from the region next.
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