Instagram Will Penalize Those Who Share TikTok Videos

Instagram, which is in fierce competition with Tiktok, which has reached hundreds of millions of people in a short time, seems to be uncomfortable with its own content producers sharing Tiktok videos as Reels. Instagram is experiencing a shortage of original content due to the constant sharing of Tiktok videos on Reels.

Looking for a solution to this situation, Instagram aims to increase the number of original content with three new features. Instagram reels found in the section TikTok Working on ‘smart sorting’ to reduce its videos, the company will limit the circulation of Tiktok videos on Reels.

Instagram will highlight original content

head of Instagram Adam Mosseri, explained the new features in the video he published. Accordingly, the ‘Plenty of Instagram’re–post‘ content and content made on different platforms and posted to Reels will be blocked from the user’s prominence. Users will create the video in Reels’ own video editor so that the account and the video can stand out. In this way, content producers will have to produce a new video for Reels instead of sharing videos of different people or platforms directly.

Saying that content producers are very important for the future of Instagram, Mosseri said that the possibility of non-original accounts to be recommended and explored. would be low also announced. The questions received were mainly “How will you understand the original content?“. The answer to this was given by the head of Instagram again.

Stating that they cannot know the original content for sure, Adam Mosseri went to Instagram to understand whether a content is original or not. classifying features stated it will be added. In this way, the platform can be seen before the video. whether it is shared will be able to understand.