The world’s most popular social media platform Instagramwill make some changes with its new update. Saying that it will remove the Store tab in the application in the past months, the company is now removing one more feature. In his statement Instagram, live shopping announced that it will remove the feature.
Instagram Live Shopping is taking off starting March 16
Instagram, a social media platform with millions of active users, comes up with different news. The platform, which brings users face to face with new features, is on the agenda this time with the removal of the feature. This time, Instagram is removing the live shopping feature that allows selling products in live broadcasts.
On the official support page of the platform, there was a post on the subject. In this post, the Live Shopping feature From 16 March 2023 There is a statement that it will be removed from now on. The company also said that this change will not affect the shopping experience on the platform. However, on Instagram business accountswill continue to sell products.
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In the said post, “From March 16, 2023, you will no longer be able to tag products on Instagram live. This change will help us focus on the products and features that provide the most value to our users. (…) From this decision; Other live streaming features such as scheduling a live stream, inviting guests to join your live stream, and editing live Q&A will not be affected.” statements were included.
Instagram, which first emerged with a focus on social media, later appeared in the category of shopping. In this case, he started to go beyond his own purpose. As a result of the statements made by the company, it turned out that the platform will gradually return to its former state.
Facebook, also owned by Meta, has made similar changes. The company ended its live shopping experience with an announcement in August 2022. In this case, it is possible to deduce that social media platforms will generally return to their former state.
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