On March 8, International Women’s Day, Vodafone is presenting a film prepared with artificial intelligence that emphasizes the deep and positive effects of Turkish women’s volleyball on society, beyond the victories achieved on the field. This project considers the achievements of the Vodafone Sultans League and the Turkish Women’s Volleyball National Team not only as sports achievements, but also as a tool for social change.
What they have achieved is much more than what they have achieved
While each match of the Sultans of the Net symbolizes hope, courage and power for millions, it brings to life dreams of the future for thousands of children and stories of inspiration for hundreds of women. This project by Vodafone shows how sports can play an important role in gender equality and women’s empowerment.
Millions of comments came together in a single emotion
The film was created by combining comments made on the Sultans of the Net via social media with the help of artificial intelligence. These comments reflect sports fans’ thoughts, feelings and support for the team.
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With this project prepared using artificial intelligence, Vodafone reveals how millions of different voices actually gather around a harmonious emotion. The prepared film contributes to increasing social awareness about women’s empowerment and gender equality. This film, prepared by Vodafone specially for March 8, International Women’s Day, emphasizes the power and importance of social support for the Sultans of the Net and female athletes in general.
This project, which shows that sports can offer much more than just winning matches, that it can create positive changes in society and unite people, once again highlights Vodafone’s sensitive approach to social issues and its belief in the power of sports.