Mercedes-Benz, the world’s most valuable luxury automobile brand, announced the new customer-oriented Sales Model it has implemented in Turkey.
Mercedes-Benz will perform real-time inventory control
In this sales model, which is also a part of Mercedes-Benz’s luxury strategy, dealers turn into agencies and their roles in furthering the perfect customer experience are differentiated. from May 15 will be launched from Online Store or agents Customers will be able to track their vehicle stocks in real time and transparently, and they will be able to access the vehicle model they want with a single price valid throughout the country.
With the loan options offered by Mercedes-Benz Financial Services, customers will be able to choose the financing and Mercedes-Benz Motor Insurance offer they find appropriate. While invoices will be issued by Mercedes-Benz Automotive for customers who choose the Mercedes-Benz agency they want to receive their vehicles from, agencies will continue to carry out vehicle registration, license plate and delivery procedures.
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Şükrü Bekdikhan, President of Mercedes-Benz Automotive Executive Board and Automobile Group, said: “With our new Sales Model, we carry our promise of providing the best customer experience.”
“In an increasingly digital world, customers’ purchasing habits are changing and our new sales model provides a consistent and transparent purchasing journey, whether online or physical. In addition, with our new model, the process of price comparison from different locations is eliminated, as pricing is presented in a transparent and uniform way, no matter where our customers choose to purchase a vehicle from.” Introducing the new sales model by saying:
“With the New Sales Model, we will further strengthen our bond with our customers, thanks to innovation, transparency and a much faster communication opportunity. Our agencies, with whom we designed this exciting transformation together, will continue to make a difference with their years of expertise and experience to advance the unique customer experience.”
Mercedes-Benz agencies, which will continue to play a key role with the new business model, will reduce their risk of financial and market fluctuations as they no longer have to keep stocks, and they will have the opportunity to focus more on customer demands and needs with a single price policy throughout the country.
Agencies will continue to provide services such as product consultancy, test drive, vehicle delivery, second-hand vehicle sales, after-sales services, accessory sales and technical service as before.