HTC announced that it will start implementing a new strategy to return to the smartphone market. The Taiwanese company will focus on the middle class rather than flagship models. It wants to release two models in 2024, especially with the Snapdragon 7 series.
HTC will release mid-range smartphones every year
In a new interview, HTC Vice President Huang Zhaoying talked about efforts to regain the momentum lost in recent years. According to this One to two mid-range phones every year under the HTC brand announced that they plan to release it.
Instead of powering its devices with high-end chipsets like Snapdragon 8, HTC is pushing affordable Snapdragon 7 series chips will prefer. The company believes that mid-range chips will better meet the customer needs they want to address.
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HTC also says it will prioritize “communications features” over power and performance. This could help the company leverage patents in communication technologies and start a new trend in smartphones. Details are unclear, but satellite link It is thought that there will be features such as.
It must be said that this strategy has worked so far. For example, introduced earlier this year U23 series, appeals to the middle class. However, although it has only been on the market for six months, it was announced last year. From Desire 22 Pro It sold 30 percent more.
Although HTC is eager to return to the flagship market, the company aims to make more consistent returns with mid-budget products. This step is similar to Motorola’s decision to appeal to the middle class instead of expensive flagships.
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