How to remain attractive as an employer

Dusseldorf “Work doesn’t have to be number one in your life”. With her Tiktok clip, Laura Grosch hits the nerve of her four million followers. She encourages millennials to get rid of “the fact that our performance defines our value.” Subordinating everything to the job is outdated. “It’s totally fine if your ultimate goal isn’t a career,” assures the content creator.

This phenomenon is called “Quiet Quitting”: Only doing the most necessary work in order to have time for more important things. Organizational psychologist Nico Rose says: “This attitude has always existed.” For example with the “flower children” in the 1970s or in the ” Zero-Bock” generation of the 80s. What is new, however, is the power of employees to change the world of work.

Bosses must react to this and grant their staff new freedoms in the sense of New Work so that they remain motivated and satisfied – the shortage of skilled workers in Germany increases the urgency. The Handelsblatt shows what employers can do to remain attractive.