Softbank is considered a “kingmaker” that turns start-ups into global corporations.
(Photo: Klawe Rzeczy, Getty [M])
Berlin, Tokyo, London, New York “Stop, stop, stop!” David Nothacker and Nicolaus Schefenacker didn’t get far at their presentation in Tokyo. Softbank had specially called her in to get to know the young digital forwarding company Sennder.
The founders wanted to turn thousands of mini-businesses with fewer than ten trucks into a digitally organized mega-fleet for wholesalers like Amazon – and they had just attracted major Facebook investor Accel. Softbank founder Masayoshi Son was interested. But after just one slide, he interrupted her: “Guys, that’s not how it works.”
Then Son showed the founders how he would start the business. “He calculated for us that we have to conquer 60 percent of the market in about two years and need 300 million dollars,” says Sennder boss Nothacker – ten times as much as they had just collected.
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