The first information about the advertising packages of Disney Plus, which will start to serve in Turkey in the near future, came. According to the statement, the advertising duration for content of 1 hour or less will not exceed 4 minutes. Children, on the other hand, will never see advertisements.
announced last week number of active subscribers The online series and movie platform that reveals that it will be a serious competitor to Netflix. Disney PlusThere has been a remarkable development regarding . By the end of 2022, the platform will offer first in the USA and then in other countries. advertising subscription packages New information about it has been revealed. According to the information obtained, the advertising packages of Disney Plus are available for content lasting 1 hour or less. It will show 4 minute ads.
According to a report in The Wall Street Journal, Disney Plus officials have taken such a decision in order not to suffocate users. If we look at the competitors; for 1 hour of content on Hulu, also managed by Disney about 10 minutes ad is displayed. On another online streaming platform called Peacock, 5 minute ads there is. In the statements made about HBO Max, it was said that the ads would not exceed 4 minutes per hour, as in Disney Plus.
Ads will be carefully selected
In the statements made by Disney Plus officials to The Wall Street Journal, the details of the ads to be shown to the user were also included. According to the statements made, every advertiser is on Disney Plus. won’t be able to show. At this point, the authorities, explaining that children are important, announced that all advertisements to be shown will be suitable for children as well, and advertisements with adult content will not be on the platform. On the other hand; Disney Plus, will not show any ads on child profiles. It has also been clarified that no data will be collected from child profiles.
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The reason why Disney Plus will offer users an advertising package is, reach more people. Because, according to the statements, the prices of the subscription packages with advertisements will be much more affordable than the packages without advertisements, and this will reduce the money that will come out of the user’s pocket. However, for now, Disney Plus’s advertising package prices not disclosed. Therefore, it is not possible to say anything about whether it is worth the loss of 4 minutes for 1 hour.
Source :
https://www.wsj.com/articles/disney-vows-to-show-very-few-commercials-on-ad-supported-disney-11652785200