Last September, Apple attracted attention by announcing the iPhone 14 series. These phones, which won the appreciation of the users, came to the fore especially with their camera quality. In fact, expressions such as “making professional cameras unnecessary” were even used for the iPhone 14 Pro and 14 Pro Max models. In order to prove this claim, Apple made a special shooting at Turkey’s famous Grand Bazaar. SDN Founder Hakkı Alkan attended a special event on Apple Bağdat Caddesi explaining how this movie was shot.
How does an iPhone shoot this movie?
Apple showcased the impressive camera capabilities of the iPhone 14 Pro at the Grand Bazaar. This shoot, called “The Great Escape”, aims to empower and inspire Turkey’s younger generation by showing what can be done with the camera features of the iPhone 14 Pro. The film uses the advanced stabilization capabilities of Motion mode to capture people on the move in the narrow streets of the Grand Bazaar.
With this original event, Apple emphasized that the camera of the iPhone 14 Pro can capture magnificent images even from ordinary moments, eliminating the need for professional cameras. With its innovative technologies and high performance, iPhone 14 Pro aims to offer its users excellent photo and video experiences.
Also, Cinematic mode to smoothly change focus for a more immersive story; macro shooting feature that emphasizes even the smallest details; slow motion to create drama in action sequences; and takes advantage of incredible low-light performance for dynamic video in a variety of lighting conditions.
Apple’s commercial:
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