How Did Stanley Thermoses Become So Popular?

William Stanley, the designer of the vacuum steel flask, found an answer to our need for very simple comfort in 1913. While there are dozens of brand alternatives today, Stanley thermoses have increased their sales in an unusual way in their 110-year history. upgrade in a few years How did you provide it?

social media, reliable exchange Let’s listen to a success story these days where it spreads “from hand to hand”.

It’s a long history; Stanley Brand enters its 111th year

The Stanley brand, which directed its sales area towards soldiers in its first years, turned towards people who love camping and picnics over time. In its products; staying hot and cold for a long time, durability Promising Stanley thermoses have become the biggest choice of those who want to keep their drinks warm during their travels.

Mustafa Kemal Atatürk’s Even though the Stanley, which he preferred in Istanbul, meets the need only with its durability and performance, there is another reason behind its sales in recent years.

Stanley, which has not deviated from its design and iconic color for nearly a hundred years, has become popular in recent years. made changes to their designs and there were significant changes in its sales.

Stanley is the choice of those who say “I am a classicist, friend”.

Stanley, a company that has been producing thermoses since 1913, has made a change in recent years that it may not have done for years. He changed his designs!

We invite those of you who are wondering what the point is in changing a design that is already selling, to the front. This new design launched in 2016 As we reach 2019It gave its fruits.

For those who think the hip flask fashion should come back, our favorite Stanley is here in its colors.

Since 2019, annual sales of Stanley thermoses are estimated at $73 million. for 750 million dollars reached. Soldiers, campers, workers and today influencers. “The safe choice” How did Stanley thermoses rise even higher in the last decade of their more than 100 years of sales?

The first step to reaching everyone: diversity

Stanley: “I just don’t want to protect my coffee/tea.” He also heard those who said; We have produced special thermoses for meals and have extra items you need to carry. put the forks and plates on the shelf.

“I never give up my mug, huge thermoses spoil me.” For those of you who wonder, there are also thermos cups. Create the camping environment you dream of while sipping your coffee at home. with the same cup You can enjoy your coffee without cooling it down.

With a carrying capacity of 15.1 liters, it is a cooler that you can use for camping, picnics, fishing or even as storage in cars. to thermal insulation When we trust, we make a choice with our eyes closed.

He thinks about us; what about nature?

It is very important that we choose reusable products to minimize damage to nature. The size and type of our waste and the frequency of disposal, greatly changes the damage we do to the environment. Although the use of biodegradable materials in a short time reduces the situation, materials such as thermoses that we can use over and over again should be at the top of our choices as they will minimize waste generation.

A substance used in the production of plastic and resin BPA, “Bisphenol A”, polycarbonate (PC) is one of the materials used to produce transparent hard plastic. BPAs, which have become environmental pollutants, cause problems for living things in the soil and water they spread into. There are also studies showing that BPA is harmful to the human body.

A journey from the iconic green to a colorful catalogue;

Stanley Quencher, which is sold in dozens of colors, did not seem to be aware of what was going to happen when it was first offered for sale. Quenchers, whose sales increased in 2017, were preferred by buyers. It has become increasingly difficult to reach. Stanley, which changed its designs to appeal to women and Generation Z, must have not heard the demands of social media users in its sales strategies, as they were not aware of the fear caused by the Quenchers being out of stock.

Help of three women

An online shopping blog and Instagram account started in 2017 The Buy Guide‘s founders, Linley Hutchinson, Ashlee LeSueur, and Taylor Cannon, had a keen interest in Stanley Quencher. Posts praising the product It was replaced by their concern about the decrease in sales stocks.

Fears that sales would be discontinued were debunked, but Matt Navarro, Stanley’s senior vice president of global business, told Retail Dive. Quencher was not their priority.

“The job is done, we are rolling up our sleeves”

Interestingly, the Stanley company responded to the call in a different way, suggesting to The Buy Guide that they purchase 10,000 thermoses so they could sell. These three women rolled up their sleeves with a risky choice 4 days thermoses in a short time managed to sell them all.

After this unexpected sale, Stanley company also took action and sat down with The Buy Guide team. their work Focus on Quencher It was decided that the Stanley team should now focus on other than campers and workers.

Stanley, who escaped from the burning car and caused a stampede out of it;

In the video that went viral last year, a user from his burning car Stanley thermos in perfect health We saw it come out. You may not see that some successes are not coincidences and there is nothing surprising in the sales of solid products, but after this incident Stanley making a car offer It made a big impact.

This sense of trust, the durability of which is laid out before us with “evidence” and spread to millions of people, was also reflected in the sales centers and It led to stampedes.

Stanley products, which now make “time-stopping” designs for every need Which is your choice?

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