Bringing together publishers who want to generate revenue from their content and brands who want to deliver their products to more and diverse audiences, Hub of Streaming provides business opportunities with a new perspective for both brands and publishers.
The importance of publishers and digital marketing in the gaming world today is huge for brands. Likewise, content producers broadcasting in this field most important sources of income agreements with these brands.
However, a uniform system in which publishers and brands with a high number of viewers come together in general continues in the sector. However, the influence of micro-publishers and their ‘small’ loyal audiences is also a big factor, though overlooked. According to Sullygnome, 99% of Twitch consists of micro-streamers with an average viewership of 250 or less. As a result, projects are being developed that will evaluate this situation and turn it into a profitable system for both parties.
Hub of Streaming (HOST) is starting its activities in our country as one of these projects:
Streamcoi, which brings together the world’s big brands by connecting with micro-publishers in Brazil, Europe, Japan and many different parts of the world, is Gaming In Turkey | MENA | in partnership with the EU Under the name Hub of Streaming (HOST) It will start to serve in Turkey.
What the platform provides is basically pretty simple; Advertising content from brands is broadcast for a short time during broadcasts. In the meantime, the number of people watching the broadcast is considered to have received that many views. Since ads are not blocked with ad blockers such as AdBlock, it becomes a win-win system for brands and publishers. Thus, while any publisher can receive advertisements and earn income as they wish, brands can reach more audiences with a more effortless process.
In the meantime, it is worth mentioning; Although we went through micro-publishers, of course large broadcasters with high viewership can be included in the system.
HOST is currently integrated with YouTube and Twitch. So if you are a publisher/content producer broadcasting on one of these two platforms, you can take a look at HOST and what it offers by clicking here. If you are a brand representative, you can also visit here.