Has Disney been left behind by Netflix?

Disney CEO Bob Iger made a big confession about Netflix in his last interview. Admitting that they are still behind their competitors in terms of technology, Iger claimed that they had to spend more money to retain users. Although the Disney Plus platform has surpassed the 150 million member mark in a short time, more is needed for the company, which has invested heavily in the content on the platform. Here are all the details…

Has Disney been left behind by Netflix?

Stating that they are working hard to introduce the necessary technologies, Iger stated that their marketing costs are much higher than their competitors. Of course, this cost difference gives Netflix a wide range of action in the broadcasting industry. The CEO also stated that the richness of content on the platform is an important criterion, and underlined that if they do not have a sufficiently diverse content pool, subscription periods will be shortened.

Stating that he believes that their streaming platforms called Hulu and Star can put them ahead in the competition, Iger touched upon the importance of offering more than one platform to users. With this vast content supply, subscription lengths are expected to increase. Additionally, it is also on the agenda for Disney Plus to launch some campaigns to attract younger generations in particular. We hope all these developments will benefit the viewers.

So what do you think about this issue? Do you think Disney can win against Netflix? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.