Google revenues plummet: Inflation, war and advertising pressure

Google and of youtube roofing company Alphabetshared its revenue report for the first quarter of 2022. The factors affecting the technology world in general have shaken Alphabet deeply. Pressured by ad sales, supply chain problems, inflation concerns and the war in Ukraine, the company First quarter revenue did not meet expectations. announced.

In the first quarter of 2022 $68.01 billion revenue Alphabet reported a 23 percent higher earnings than last year. However, since the fourth quarter of 2019 coronavirus pandemic The resulting cost increases have not been covered yet.


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Google’s first-quarter revenue is at record high, but not enough

Google’s parent company Alphabet YouTube’s financial goals reported that its first quarter revenue was below expectations as a result of the failure to meet. In addition to YouTube’s poor performance, the decline in ad sales, inflation concerns and war in ukraineThis led to the suppression of revenues.

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in the first trimester $6.9 billion YouTube Ad revenue fell short of Wall Street investors’ $7.5 billion target. The Google Cloud market grew at a slower pace than a quarter ago. Moreover Google’s app, hardware, and subscription Its “other income”, which includes sales, remained at $6.8 billion (expectations were around $7.3 billion).

First quarter revenue of 2022 increased by 23 percent compared to $55.3 billion in the same period of 2021, but expectations are still not met due to the inflation crisis affecting the whole world. Alphabet’s for this quarter operating income $20.09 billion and net income of $16.44 billion was around.

Also, to compare with the last quarter of 2021, it announced $ 75.3 billion in revenue and $20.64 billion in net income. Alphabet shares fell 6.5 percent after the earnings report was announced.

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Commenting on the last quarter’s report, Google and Alphabet CEO Sundar Pichaidrew attention to the developments in digital transformation. Stating that there is a strong growth in Search and Cloud, CEO Pichai underlined that it will continue to create opportunities for users around the world.

So what do you think of the revenue in Google’s latest earnings report? Don’t forget to share your feedback with us on the SDN Forum or in the comments!

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