Google Has Stopped Sales of Augmented Reality Glasses

Making moves on wearable technological products as in other areas, Google introduced new augmented reality glasses in 2019. Glass Enterprise Edition 2 had introduced. Produced for corporate customers, these glasses came with many attention-grabbing features.

However, a statement made yesterday, after nearly four years, Google’s these glasses decision to stop selling showed that he got it. This move on Glass Enterprise Edition 2 marks Google’s decision not to continue a smartglass for the second time in the last decade.

Google did not give any explanation as to why the decision was made.

Google stated in its announcement that the sale has ended as of yesterday. However, 15 September 2023 tHe added that he will continue to support glasses until the end. The device will continue to work after September 15; but it will not receive any software updates.

The US technology giant did not provide any reason for its decision not to continue selling the glasses. A company spokesperson, without specifying the reason for the decision, said:We have embedded augmented reality in many Google products over the years and will continue to look for ways to bring new, innovative augmented reality experiences.” gave the answer.

Although the reason for the decision is not disclosed, we can say that Google could not find what was wanted from this glasses. Introduced in 2019 and debuting at $999, Glass Enterprise Edition 2, although it signals that augmented reality will soon be a part of our lives, is just as much as the company’s other consumer-oriented Glass Explorer Edition. had no effect.

It was also canceled in 2015 due to a smart glasses failure.

Let us reiterate that this is not the first time Google has decided to stop selling a pair of glasses. The company is the original $1,500 it released in 2013. Google Glass Two years later, it was withdrawn from sale in 2015. These glasses were criticized for being expensive and did not deliver commercially. After that, the company moved away from the consumer market and turned to corporate customers, first releasing the Google Enterprise Edition and then the glasses that were canceled today.

What did Google Enterprise Edition 2 offer?

Introduced in 2019, Google Enterprise Edition 2 is Qualcomm’s Snapdragon XR1 It was powered by the chip. These glasses, aimed at businesses and many other corporate customers, allowed people to access information without using their hands. For example, a doctor could access his patient’s data through these glasses, or a factory worker could get information about the machine he was working on.