Google has been taking steps to improve the security of Chrome users for years. The most important of these is users’ data controlled by cookies. Company, “Privacy SandboxAs part of the initiative, Third-party cookies in Chrome He started to lift.
Google Chrome is ending support for third-party cookies
According to the statement, Google will launch approximately 30 million Chrome users Officially disabled third-party cookies for. This represents approximately 1 percent of the total user base.
For those who don’t know, third party cookies; Specifically, they represent small text files that allow advertisers to track users across different websites. While it was useful for ad tracking, it raised privacy concerns when browsing the internet. Users argued that these cookies violated privacy.
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Google stated that the first application of Privacy Sandbox randomly selected 30 million users. When these users open Chrome, “Tracking Protection” announced that they will see a notification informing them that sites are limiting their use of third-party cookies.
Although the technology giant will make this feature default, users will be able to disable it. This means you will allow third-party cookies and continue to receive personalized advertising.
Google will also replace cookies with alternative techniques that it claims are more privacy-friendly. The company will keep user data and transactions on local devices as part of the Privacy Sandbox. It will assign users to interest-based categories based on their navigation.
It is worth remembering that third-party cookie support will be completely removed from Chrome in mid-2024.