The inflation and production cost problem has hit many tech companies around the world. One of them is the game console, which has an important place in the world. Nintendo Switch it happened. The company has been having problems with the cost of production lately. Nintendo president, despite these costs, does not sell any products. price increase He said he had no plans to do it.
Nintendo wants to avoid pricing people
earlier this month semiconductor component shortage due to Switch sales 23 percent turned out to be falling. In the 2022 and 2023 fiscal years, the profit 29 percent is expected to fall. Nintendo president Shuntaro Furukawaannounced that it has no plans to raise prices despite the company’s rising costs.
Despite this, Furukawa said that Nintendo’s ‘avoiding pricing people’ He said he wanted. He said that there will be no price increase even though they face high costs to produce the hardware. He also stated that he has no plans to adjust the price of the Nintendo Switch to “cover increased production and shipping costs.”
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Talking about increasing production after the shortage of production materials, Furukawa said, “We are on the way to recovery as of the second half of this summer” said. Nintendo’s fiscal year, 21 million Switch units He added that things are going well for him to sell. But he said things ahead are uncertain.
“In order to offer unique entertainment to a wide range of customers, we want to avoid overpricing people. Our competition is the diversity of entertainment in the world and we always consider pricing in terms of the value of the entertainment we offer.”
Also, Furukawa, Switch’s of the OLED model announced that it will continue to be the least profitable Switch. He also shared that this does not help increase costs for shipping not only by air but also by sea. He used the following words about what can be done:
“We think about what we can do. The weak yen can be seen as an advantage for Nintendo, as such a large part of our sales come from abroad. But our overseas promotion and personnel costs are also increasing. To counter this, we are buying more inventory in currencies.”
Regarding the ongoing shortage of semiconductors, Furukawa believes the situation will improve in the last half of this summer. However, he states that it is not possible to say anything clear about the future.
So, what do you think about the Nintendo price increase? Don’t forget to share your views with us in the comments!