American supermarket chain Trader Joe’s has taken legal action against a crypto platform that uses a very similar name.
Trader Joe’s, “Trader Joe’s” He filed a lawsuit against the cryptocurrency platform using his name and one of its founders, Cheng Chieh Liu, on October 5. Supermarket chain, cryptocurrency platform He deliberately gave such a similar name to himself. He claims to use .
Trader Joe’s lawyers also object to the logo used by this cryptocurrency company. Platform, a red hat It uses an image of Trader Joe’s wearing it as its logo.
Red is the main color of the Avalanche platform, which is used by both the supermarket chain and the Trader Joe’s platform simultaneously.
According to the lawsuit, Liu, who is originally from China and lives in Singapore, is the person who registered the domain name traderjoexyz.com.
Trader Joe’s lawyers argue that the name used by the cryptocurrency company does not correspond to the name of the market. “confusingly similar” He argues that it is.
The plaintiffs stated that the platform did not receive Trader Joe’s approval to use this name, and that they sent a warning to the platform team, but received no response from them. they couldn’t get a response they state.
Trader Joe’s is asking the court to stop the cryptocurrency company from using such names.