It has been announced that the world-famous music festival Coachella, which will be held between April 15 and 24, has partnered with the popular game Fortnite. As part of this collaboration, festival-inspired content and products will be added to the game in the coming days.
Technological developments and the increase in the use of the internet, many people in the world now spend most of their time. in digital environments causing it to pass. In fact, the increasing popularity of concepts such as ‘metaverse’ and NFTs reveals that virtual worlds will be a big part of our lives in the future.
When this is the case, investments are coming from many companies, organizations and people for such things. The music industry is one of those affected by this situation. In the past weeks, we shared with you that Universal Music, the world’s largest music company, bought an NFT to give virtual concerts and form a virtual band. It is also the world’s largest music festival. Coachella announced that he stepped into the world of NFT in the past months, and that those who buy NFT will have a lifetime ticket. Now, there is new news about Coachella’s investments in virtual content.
Coachella is coming to Fortnite
The giant organization, which will be held in the US state of California on April 15 and will bring many giant artists to the stage, Fortnite Partnered with Epic Games for According to the statements of Coachella, which took its first step into the game world, many of Coachella’s festivals will start tomorrow and continue until April 24. product and content It will be added to Fortnite.
In the news, it was stated that these products and contents will be added to the game with two different sets, the first on April 14 and the second on April 22. first one tonight at 03:00 CET created with inspiration from the Coachella festival in the content to be added. character skins and cosmetics It was stated that many things such as Also in the game of Icon Radio will also be taken over by the festival; In this way, the players will take the stage at the festival from the radio playing in the vehicles in Fortnite. You can listen to 30 artists transferred.
Although this partnership is Coachella’s first step in these matters, Fortnite has taken many steps in music before. Known for its great collaborations, the popular game has previously featured great artists such as Marshmello, Travis Scott, and Ariana Grande. to virtual concerts hosted, he showed how the music industry could transform in the future.
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