Luxury car manufacturer Ferrari announced that it will accept three different cryptocurrencies as payment methods.
Ferrari gave the green light to cryptocurrency payments. According to the news provided by Reuters, luxury car manufacturer Ferrari Bitcoin (BTC), Ethereum (ETH) And USD Coin (USDC) He declared that he would accept it.
The company will first offer this service to its US customers and act as a brokerage firm. BitPay will use. BitPay will immediately accept cryptocurrency payments on behalf of Ferrari’s dealers convert to fiat currency. Thus, dealers will not be affected by price fluctuations.
Ferrari’s Chief Marketing and Commercial Officer Enrico GallieraIn his statement on the subject, he said that there is an extra charge for payments made with cryptocurrencies. There will be no wage deductions or extra expenses he stated. This step is important for market and high demand from customers Galliera stated that this was the case and implied that they could sell Ferrai to different customer segments:
Prices will not change if you pay via cryptocurrencies, no fees, no surcharges. Some of them are young investors who have built their fortunes around cryptocurrencies. Others are more traditional investors looking to diversify their portfolios. This will help us connect with people who are not our customers but might buy a Ferrari.
Galliera continued his statement by stating that Ferrari’szero carbon footprint He stated that he remained loyal to his policy and that cryptocurrency payments could help them in this regard. On the other hand, cryptocurrency payments are only will not be limited to the USA Emphasizing that one of the biggest markets of their next target is opening up to Europe He emphasized that it was.
Our goal of achieving carbon neutrality by 2030 across our entire value chain has been absolutely confirmed. The interest is the same in the US and Europe, we do not see major differences. Our next goal is to accept cryptocurrency payments in Europe.
Europe, Middle East And Africa (EMEA) It is Ferrari’s largest region and accounts for 46% of its total car shipments in the first half of this year. Tesla It accepted Bitcoin payments in 2021, but soon high energy consumption and environmental factors It was suggested that this practice was abandoned.