world’s largest cryptocurrency stock market Binance, has become the official sponsor of the Grammy Awards, according to an announcement made today.
“Binance’s Deal Reveals Cryptocurrency Beginning to Go Mainstream”
With this development, this is the first time that a crypto company has partnered with the Registry Academy. According to the crypto community, this indicates increasing crypto adoption in the mainstream.
In his statement, Binance co-founder Yi He also said that with the latest collaboration, we will see some blockchain-based experiences at the Grammy Awards.
Other companies that have decided to sponsor the award ceremony, which will take place on April 4, include technology giant IBM, payment company Mastercard, hotel chain Hilton, People Magazine and others.
The Award Ceremony Begins on April 4 at 03:00 Turkish Time
Grammy, the most prestigious music awards organization in the world, will take place on April 4 at 03:00 in Turkey in Las Vegas. Originally, the award ceremony was scheduled to be held on January 31, but the ceremony was postponed due to the Omicron variant becoming popular at that time.
With less than a week left until the awards ceremony, all eyes will of course be on the album, record, song and artist of the year awards.
20-year-old pop star Billie Eilish made a splash two years ago by winning the award in all major categories. At this year’s awards, the famous star is once again shown as one of the biggest nominees for these awards.
With this move by Binance, the tradition of major crypto money exchanges to sponsor globally resounding events has been continued. Recently, Crypto.com also managed to show ads at Super Bowl events.
*Not investment advice.