In a short time, it has become one of the largest cryptocurrency exchanges in the world. FTX, He managed to advertise one of the most watched matches in the USA. The Super Bowl, the final of the American football league, which will be held in February 2022, will take place with the advertisement of FTX.
FTX Will Reach 92 Million People
According to information reported by Bloomberg, FTX has purchased the rights to a billboard for the Super Bowl LVI game. Super Bowl matches, which managed to be among the 30 most watched broadcasts in the history of the USA, definitely reach millions of users.
In a statement on the subject, FTX CEO SBF emphasized that football is one of their first priorities in marketing, and underlined that the adoption of cryptocurrencies is quite high among football audiences. Expressing that the Super Bowl gave a great advertising opportunity for this reason, SBF may have paid millions of dollars for it.
The cost of just 30 seconds of advertising in the final in 2021 was $5.5 million. An average of 92 million viewers are expected to attend the event and watch it from the very beginning. In the previous event held in February, brands such as Hyundai, Pepsi, Coke and Budweiser had advertised, but now crypto money exchanges are starting to come to the fore in this regard.
It is known that FTX has given many advertisements recently and has also signed with the world-famous American football star Tom Brady. This actually shows the purpose of FTX and how it tries to achieve this goal.