Foreign Brands Considered Local and National

Although these products, which we frequently buy in our daily lives, resemble Turkish brands due to their appearance and names, In fact, they either belonged to foreign companies from the beginning or were sold later. In fact, sometimes we adopted these brands so much that we wanted to believe that they were “domestic goods, made in our country”.

This list will surprise you a lot. where the brands originate from and we explained one by one by whom it was founded:

Atasun Optik, one of the leading names in the eyewear industry, is actually a brand belonging to the Netherlands-based GrandVision company.

Atasun first entered the sector in 2007 by purchasing 60% of Fahri Kuz Optik. By purchasing 100% of the company It continued to spread rapidly in Turkey.

ACE, which has a significant place in the cleaning sector in Turkey, is actually a brand of the Italian company Fater.

Fater is Protector & Gamble (P&G) and Gruppo Angelini A joint venture company. Its products are sold in more than 50 countries.

This might be the brand that will surprise you the most: Damla Su is actually a brand affiliated with the Coca-Cola company.

Damla Su, which we often see in markets with the spring water it buys from Bursa, was founded in 2007. United States origin It began to be marketed by the Coca-Cola Company.

Yedigün, seen as Fanta’s biggest rival, is actually a PepsiCo brand.

Yedigün in Turkey and in other countries known as Mirinda The beverage is one of the most consumed soft drinks in Turkey. Yedigün, who was originally of Spanish origin, later moved to the United States in 1970. by PepsiCo passed.

Sebamed, which has gained its own shelves in pharmacies with its natural content products, Dr. A German brand founded by Heinz Maurer.

With special products and shampoos for sensitive skin The famous brand is actually the sales company of the German company Herzpunkt Pharma GmbH and Maurer Pharma GmbH.

Yumoş, which is still an indispensable softener for many of us, even though its prices have increased recently, is under the UK-based Unilever PLC.

The brand entered the Turkish market in 1986. With its unique name in Turkey It is considered a domestic brand by many people.

The brands we mentioned above were foreign-owned brands from the beginning; Now let’s look at the 9 brands we sell:

Let’s start with the most well-known: Although Hacı Şakir’s foundation dates back to Crimea, it actually originates from Türkiye.

A brand founded by Hacı Ali Bey in 1889 in Kazan, Crimea. The brand of Hacı Ali Bey, who later migrated to Istanbul with his family in 1915, by Ataturk It was approved in 1927 under the name “Sabuncuzade Şakir and Mahdumu”. in 1999 to Colgate sold.

Akmina Mineral Water is now part of the French brand Danone.

The company acquired Hayat Su in 1997 and in 1999 Akmina Mineral Water and expanded its structure.

Algida’s biggest rival, Golf Dondurma, sold its majority shares to the Dutch Ice Cream Investment company.

Golf, which has gained a place in the markets since 1998, continued as a Turkish brand for a long time, but its majority share was He transferred it to the Netherlands.

Tekin Acar Kozmetik, the cosmetics company that went bankrupt in 2020, was acquired by the French Brand Sephora in 2017.

The cosmetics giant, founded in 1979 by famous businessman Tekin Acar, was established in 2017. To French LVMH Holding sold.

Cevahir AVM, one of the most popular and largest shopping malls in Istanbul, is built by the UK-based Kuwaiti company St. Sold to Martins Property.

The shopping mall, which is a partnership of Istanbul Metropolitan Municipality and Cevahir Holding, was built for 750 million dollars in 2006. Sold to Kuwait Treasury.

Yudum, which was sold to Saudi Arabia-based Savola Gıda company in 2007, is no longer a “local product, a product of the country”.

Founded by Komili in 1975, Yudum was later established in 1995. was sold to Unilever. However, 16 years ago, Savola bought the brand for $53.3 million.

Yapı Kredi Sigorta and Yapı Kredi Emeklilik are among our sold companies.

In 2013 by German insurance giant Allianz 93.9% of its shares It was purchased for 684 million euros.

National Commercial Bank of Saudi Arabia purchased 60% of the shares of Türkiye Finans Katılım Bankası.

The bank in 2007 1 billion 80 million dollars He transferred his shares.

Which brand or company surprised you the most? We will be waiting for your answers in the comments!