Famous clothing brand Gap announced that it has joined the NFT world. Gap announced that it has launched an NFT collection built on the Tezos blockchain.
The famous clothing brand stated that they have agreed with the artist Brandon Sines, who designed the popular Franke Ape character for the first GameFi NFT collection.
Describing its first NFT collection as a “gamified digital experience”, the American company will provide its customers with the opportunity to purchase their NFTs designed by Sines and limited edition Gap hooded t-shirts.
Gap said in a statement that the first phase of the NFT collection will go on sale starting January 13, today, and the starting price will be $ 9.
Chris Goble, product manager and general manager of Gap North America, said: “The Gap has always been at the intersection of music, art and culture, so we are excited about this opportunity to grow in the digital space with artists like Brandon Sines.” said .
Gap’s NFT collection will be released in four phases called “Common, Rare, Epic and One of a Kind”. NFTs can be purchased on a “first come, first served” basis at gap.com/nft.
The first tier, Common, will be available from January 13 to January 15, with 2 XTZs available for approximately $9. On January 15, the second-tier Rare, 6 XTZ will be available for around $25. On January 19, the third tier, Epic, 100 XTZ will go on sale for about $ 415. The final tier, One of a Kind, will be available at auction on January 24.
*Not investment advice.