Famous American Toy Company Enters Web3!

Known for custom teddy bears and other toy characters Build-A-Bear with the launch of three digital collectibles projects that match physical elements. to web3 announced that he was logged in. Sherry, Swarovski The one-of-a-kind stone-encrusted bear also includes a bear.

Build-A-Bear Enters Web3 Industry with Swarovski Crystal Encrusted Toy

The digital collection in question NFT platform sweet prepared in partnership with polygon It will be launched in three stages. Customers will be able to pay in fiat or crypto.

The Swarovski bear will be auctioned from October 4-6 for a starting price of $2,500. Ten percent of the final sale price will be donated to the Build-A-Bear Foundation, its charitable arm.

In the second auction in November, bidders will compete to win five unique silver-themed Bear NFTs along with a matching physical Build-A-Bear.

Then, in December, Build-A-Bear will release 5,000 NFTs at a fixed price with randomly generated features and rarity tiers.

Jenn Kretchmar, Build-A-Bear’s head of digital and commercial sales, said in an interview that he thinks the company’s entry into the NFT space means entering a collector’s market.

Kretchmar continued:

“We are at its core a personalization and creative company,” he said. “This is at the core of who we are, so Web3 is a natural progression. We see Web3 as a journey we’re on, it’s a long journey.”

“This announcement marks our future in a world where the physical is increasingly blended with the digital,” said Build-A-Bear President and CEO Sharon Price John in a statement.

This move by Build-A-Bear comes after a series of other specialty NFT projects promising physical products to market.

Jeweler earlier this year Tiffany & Co. custom based on much-loved NFTs CryptoPunk had partnered with Chain to create necklaces.

*Not investment advice.