Facts That Show Coca-Cola and Pepsi Are Not Competitors

Pepsi and Coca-Cola are similar carbonated drinks. However, if you ask us, they have big differences from each other and we love each other more by taking these differences into consideration. Why we love one of the brands We think it’s taste But there is something much more than taste.

We always consume the products we eat and drink. Even though we categorize it according to taste Brands can capture the features that will appeal to us without us realizing it. “What does this have to do with Pepsi and Coca-Cola not being competitors?” If you say so, let us take you downstairs.

Coca-Cola and Pepsi logos give us some clues.

When we look at the logos of the Pepsi and Coca-Cola brands, dating back to 1905, we encounter something remarkable. Coca-Cola’s logo then it hasn’t changed at all Pepsi’s is completely different compared to today’s! It looks like it belongs to another brand.

Now, let’s watch the logo changes and see the evolution processes of two giant brands through the GIF below:

What do you think might be the reason why Pepsi changes its logo so frequently? Are they bored or indecisive with graphic designers? fresh look Are they trying to create?

The answer to the question is The difference between brands is independent of taste will show us. Don’t forget this part, you will understand it much better at the end of the content.

Just because most people say they love Coca-Cola doesn’t mean they can differentiate the taste like a gourmet.

“I can recognize Coca-Cola in one sip.” If you are one of those who say, do not trust yourself too much. Made in 1980 “Pepsi Challenge (Pepsi Duel)”, It involved blindfolded people being given Pepsi and Coca-Cola and asked which was better.

As a result, most of the people preferred Pepsi! Moreover, 10 people from the street stopped and “What do you think, Pepsi or Coca-Cola?” If you asked them, probably 9 of them would say Coca-Cola. That’s why our loyalty to brands is just It’s not just about taste. Pepsi and Coca-Cola both have different tactics.

Both brands have different sales policies.

If you think about Coca-Cola advertisements, logos and mascots, you can see that the brand has always adhered to its traditions. It is the same now as it was in the 1900s. What comes to mind when Coca-Cola is mentioned Santa Claus and polar bears always existed and always will exist. In fact, once when Coca-Cola changed its taste, fans of the brand even organized a protest.

Pepsi, on the other hand, is much more open to change and innovation. Its logo, advertising campaigns and mascots are always changing. There is not a single mascot or advertising face. We can see Pepsi collaborations with Michael Jackson, Britney Spears and even Kendall Jenner during their peak times. Innovate, It’s in the genes of the brand we can say.

While the Coca-Cola audience wants stability and consistency, the Pepsi audience is more likely to appeal to new consumers.

As we can see from the fact that people were so disappointed when Coca-Cola made a small taste change. The brand’s audience does not want change. He wants it to always remain as it was in the early 1900s. That’s why Coca-Cola focuses on making its existing fans happy rather than looking for new consumers.

Pepsi, on the other hand, is more open to change and appeals to new consumers. The logo change we mentioned at the beginning must now make sense. Innovation, innovation innovation…

In short, the reason why Coca-Cola and Pepsi brands are not in full competition is to independent audiences The fact that they appeal. While Coca-Cola aims to retain its consumers by preserving its brand values, Pepsi targets consumers who are constantly changing and open to innovation.

Don’t forget to check out our other Coca-Cola and Pepsi themed content!