Burger King launched an interesting campaign in Brazil. Under this campaign, drunk or hungover customers will eat discounted hamburgers. The state of intoxication will be detected by a special facial recognition system.
One of the world’s largest fast food chains burger kingstarted a very interesting campaign in Brazil. This campaign, called “Hangover Whopper” or “hangover Whopper” to be more understandable, is offered to people who go to Burger King branches with alcohol. Identification of discount coupons will provide.
So how will Burger King know if a person is drunk? This is where it gets a little controversial. Burger King created a new section in its mobile application for this. App, go here scanning your face It will detect whether a user is drunk or not. Some groups believe that this is a data collecting They believe it’s just a campaign.
Why did Burger King need such a campaign?
The main reason why Burger King launched such a promotion in Brazil is new year celebrations. Of course, there is also an advertising aspect to the job. After all, with such a campaign, Burger King worldwide became the agenda.
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Let’s give some information about Burger King’s facial recognition system. When the user enters the application and takes a selfie, he is asked how drunk he is. 3 stage determination will be made. This tier is Whopper Jr. It will allow you to create a discount coupon for one of the hamburgers named Double, Whopper or Whopper Double. In this way, the customer will eat a hamburger at a discounted price. Offer, January 2, 2024 It will be valid until.
Video created for Burger King’s Hangover Whopper campaign:
Source :
https://www.techtimes.com/articles/300074/20231226/burger-king-debuts-hangover-whopper-facial-recognition-gives-coupons-flushed.htm