iPhone and iPad owners can determine if they want to be tracked by third-party apps Application Monitoring Transparency, Facebook revenues had a negative impact. One of the companies that most opposed this feature, which Apple implemented last year, was Meta (formerly Facebook).
An application whose tracking permission is turned off cannot track the user’s online movements. This prevents the display of personalized ads. According to researches, Facebook, Snapchat, YouTube and Twitter, which earn a significant part of their income from mobile ads, have a total income due to this policy. Lost $9.85 billion.
Apple is against the law that will endanger user safety!
Apple is preparing to tackle a new bill. The company is against the App Store regulation planned by the US Senate.
Facebook is rebuilding its advertising infrastructure
Mark Zuckerberg, CEO of Facebook owner Meta, touched on Apple’s App Tracking Transparency policy in the company’s financial report for the fourth quarter of 2021. Stating that they are strong in offering personalized ads to users due to the changes, Zuckerberg said that they will rebuild their advertising infrastructure.
An application whose tracking permission is revoked on iOS and iPadOS is unique to each device. IDFA (Apple Advertising ID) cannot access its identifier. The developer must use IDFA to track the user online and customize the ad data. However, after tracking permission is turned off, this identifier cannot be accessed and personalized advertising cannot be served.
Due to these changes of Apple and new regulations in Europe, There is a decreasing trend in data that will enable them to show personalized ads. “We are rebuilding our advertising infrastructure to continue growing and delivering high-quality personalized ads,” said Mark Zuckerberg.
Facebook bleeds for the first time in its 18-year history
In the fourth quarter of 2021, Meta will generate revenue from ads displayed on apps such as Instagram and Facebook. $33 billion revenue reported. Its total revenue in 2021 reached $117 billion, an increase of 37 percent compared to 2020.
On the other hand, Facebook experienced a decrease in the number of daily users for the first time in its history. The daily users of the social media platform increased from 1.930 billion in the third quarter of 2021 to the fourth quarter. 1 million down to 1.929 billion fell. Facebook’s monthly users increased by 2 million in the fourth quarter. to 2.912 billion rose.
The couple who had a Harry Potter-themed wedding in Metaverse was on the agenda!
A couple planning a wedding in India is planning a virtual wedding to circumvent attendance restrictions related to Covid-19.
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