Facebookthe new shopping experience offered to users in 2020 ‘Live Shopping’ announced the feature. This feature allowed users to shop through live broadcasts on the platform. According to the latest statements, the company announced that it will stop this feature in the near future. However, there is a reason for my name.
Facebook Live Shopping feature ends October 1
Parent company Meta announced in a blog post Wednesday that it is shutting down Facebook Live Shopping after two years. from 1 October users are now Facebook Live Shopping cannot host events.
According to the company’s statement, In Facebook Live feature there will be no change. Instead, users can only stream during the live broadcast. sales won’t be able to. Facebook said in a statement that the way users use the platform has changed and more short videos indicated it was preferred. “As consumers’ viewing behavior shifts to short-form video, we’re shifting our focus to Reels on Facebook and Instagram.”
Meta’s revenues dropped for the first time!
Facebook, whose name was changed to Meta, experienced a decrease in terms of revenue in the quarter for the first time since 2007 compared to the previous year.
Therefore, the company puts all its focus on reels will give your videos. It will also be possible to tag a product in Reels videos or to shop with tags. The country where this live shopping feature, which is a source of income for content producers on Facebook, is used the most. Chinese it happened.
Facebook is not the only platform that has given up on the Live Shopping feature. It also made the same withdrawal in TikTok, which is the rival of Meta. TikTok has implemented the Live Shopping feature bringing it to the USA gave up. Especially the fact that he did not receive a positive response from the tests in England was more effective in this decision.
According to TikTok reports, general adoption of the Live Shopping feature is still ‘low and new A situation. Therefore, this resulted in a drop in sales, although it was intended to encourage brands and users to use the platform.
Also, last week Meta, first quarter income decline reported. Competition with TikTok and Apple’s privacy guidelines has become a challenge for the company, according to analysts. It is a matter of curiosity what the next steps of Meta will be.
So, what do you think about this subject? Do not forget to share your views with us in the comments section!