In the information age, social media applications have managed to settle into every aspect of our lives. It is gaining more ground day by day. Popular social media applications have now surrendered to artificial intelligence. Unfortunately, this situation brings with it some problems. Meta, which brings together popular social media applications under its roof, has taken its advertising to another dimension. Users are concerned about sharing personal data with the targeted advertising feature. Europe took action on this situation. Here are the details…
European ban on Meta’s targeted advertising application!
Meta, which brings together popular social media applications under its roof, was deeply shaken by the restriction from Europe. With this restriction, Europe took action to ban Meta from using personal data. Meta uses the behavioral advertising process to inform the ads it displays on Facebook and Instagram. For this reason, it does not hesitate to use personal data effectively.
So what is this targeted advertising feature? Companies selling online carry out targeted advertising activities in order to improve their sales portfolio and reach large audiences. Thus, they have the opportunity to sell their products to customers from different segments. Targeted advertising activities are carried out by taking into account the audience’s interests, profession, age and economic status.
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The social media giant’s approach to behavioral advertising does not comply with EU regulations, the Court of Justice of the European Union (CJEU) has found. Then he imposed a restriction on Meta. According to the Irish Data Protection DPC Authority, Meta was fined €1.2 billion at the beginning of May.
The company also recently introduced a paid ad-free subscription package. This new package will have based tiers available. This will have features just like Twitter, formerly known as X. It will also charge phone subscribers more than web subscribers to cover additional transaction fees imposed by mobile app stores.
The strengthening of Instagram and Facebook, under the roof of Meta, with artificial intelligence brought with it other problems. Users’ concerns about data security are increasing. The laws somehow try to take precautions against this situation. The company will take some steps to address users’ concerns. It will address the company’s handling of personal data and growing privacy concerns across the continent.