It was clear from yesterday that Elon Musk, whom we have known as the richest person in the world for a while, would reach this point thanks to his extraordinary marketing intelligence. Among these marketing techniques, which are based on rules that are not quite written in the books, there is also the launch of products unrelated to their companies. For example, “a perfume with the smell of burnt hair”…
Elon Musk, CEO of Tesla and SpaceX, lost trust and money with his manipulative statements on the purchase of cryptocurrencies and Twitter, but with his work ordinary business person quite far from your profile.
For his name is not often mentioned. Boring Company There is also a tunnel construction company named, and this company in particular; From time to time, we see strange breakthroughs on behalf of all the brands it owns.
In fact, we are used to Elon Musk selling products that have nothing to do with the companies he owns. For example, Tesla shorts with S3XY on it:
These shorts produced by Tesla; actually named after Tesla’s car models: Tesla Model Smodel 3model x and Model Y… By the way, Model 3 comes from the only number 3 in the reference “S3XY”; It was not produced as a Model E due to copyright, whatever you do with this information 🙂
Of course, Tesla also sells classic apparel such as t-shirts for fans, powerbanks, model cars, mugs and thermoses, belt buckles, umbrellas.
…can’t go over shorts, but once upon a time Tesla also sold a surfboard:
This surfboard, which was offered for sale at a price of 1500 dollars in July 2018, about 2 times more expensive than ordinary surfboards, was 7500 TL at that time. Now, if it was offered for sale at the same price, it would cost about 28 thousand TL. Those were the days…
Even Tesla’s tequila sold out:
Electric car or environmentalism or something… Lightning-shaped bottle, my coach.
Cyberwistle whistle with Cybertruck design:
Let’s come to the Boring Company, whose job is to dig tunnels… There are those of you who remember the flamethrower:
The Boring Company had never even dug a tunnel when the flamethrower went on sale. With this weapon and the hats that were previously sold for $20, the financial resources needed for tunnel excavations were actually created.
Now, “burnt hair-scented perfume” has been added to the weird Elon Musk products sold on behalf of the Boring Company:
This perfume, which is sold under the name Burnt Hair by Singed or with the original name Burnt Hiar by Singed, has the smell of burnt hair you know. The product’s description on the website of the product, which has a witty connection to the previously sold flamethrower, includes a slogan called “the essence of disgusting desire”. The bottle is also 100 dollars, that is about 1860 TL according to the current exchange rate.
Elon Musk announced the fragrance in September as “Coming soon from @BoringCompany, from the same people selling you flamethrowers.”
User comments on the page where the perfume is offered for sale are as follows:
- “It’s like reaching over the candle on the table without too much effort”
- “Stand out in the crowd! Get noticed while walking through the airport”
Why do Elon Musk’s companies make such weird products?
The first goal is to increase this loyalty by mobilizing the masses who are loyal to the brand and its vision. We live in a world where not everyone can afford electricity, and more people can access shorts, hats and t-shirts with the company’s logo and slogan. For Tesla, these products can be used to increase awareness and mobilize the loyal audience.
On the other hand, as in the Boring Company, these products are sold to finance the business of a newly established company with the revenues they earn. In other words, the company is actually selling shares using Elon Musk’s awareness, without going public in a way. It comes with a $ 20 hat, it comes with a $ 1000 flamethrower…