Elon Musk Cannot Prevent Discounts on Tesla Cars

US-based automobile giant Tesla, automobile sales continue at full speed. In our country best selling electric car Tesla, which won the title, is a global leader in its automobiles. discount on discount continues to do so.

Especially in the electric car market, the company, which has better sales compared to its competitors, gives such a discount. to scare your rivals It is considered as a strategy he implements.

The company reduced car prices by up to 25% compared to last year.

Model 3 From $48,000 to $44,380, Model S, which is considered a luxury model, is 96,380 from $130,000 fell to the dollar. It is thought that Tesla’s desire to intimidate its competitors and stimulate the market is behind this pricing policy. However, analysts think that this pricing policy is not quite correct.

Mark Schirmer, director of communications for Cox Automotive, said: “I can’t think of another point in automotive history where a brand that wasn’t going bankrupt would cut prices by 20% a year.” he said. According to data, the vehicles delivered by Tesla in the third quarter of the year reduction was seen.

With the decrease in the company’s revenues, profit margins decreased from 25.1% last year to 20% this year. to 17.9% declined.

The company’s cash problem is increasing.

With the company sharing its data for the third quarter of the year cash problem It appears to exist. Tesla’s cash flow, which was below Wall Street’s expectations for vehicle delivery, revenue and cash flow, fell to $848 million this year, although it was $3.4 billion last year.

That being the case, Elon Musk’s highly anticipated Cybertruck This move made experts think that the company was on the wrong track. It is not yet known what the company will do to increase its profit margin and revenues in the future.