Disney’s Magical Success Story – Webtekno

It would not be an exaggeration to say that Disney has become a giant in its industry in the 100 years since its founding. Let’s examine together how a small animation company founded by two brothers became a company that will be a part of the lives of every person in the world.

Born in 1901, Walter Disney discovered his interest in art in his youth. He was fascinated by the fields of drawing and animation in the art and film studios where he worked, even though he would later fail in this field. He even had a few business ventures.

In the process, an adaptation of Alice in Wonderland was made. “Alice Comedies” They were working on a semi-animated film called. Walter moved to Los Angeles with his brother and managed to get a contract with a company for his film. That’s how, in 1923, Disney Bros. company was founded and the brothers stepped into a magical world.

Although he produced this film for 4 years, Walt was determined to make animated films.

The company, which would later become Walt Disney Studios, produced Alice Comedies for 4 years. But Walter had his sights set on high and decided not to do a mixed production like Alice Comedies. It will consist entirely of animation He wanted to work on a movie.

For this reason, Walter created a cartoon character called “Oswald the Lucky Rabbit” and started working on it.

oswald the lucky rabbit

“Oswald the Lucky Rabbit” 26 episodes of the animation “Oswald the Lucky Rabbit” were broadcast in 1 year.

Walter, who wanted to reach an agreement on better terms for the second year, with an unpleasant truth would encounter.

Disney did not own the rights to the character, and the other company had left Disney out of the picture.

oswald the luck rabbit

Walter Disney, who read the contract more carefully during the negotiation, made sure that the character and the film He realized he didn’t have his rights.

The other company that will produce the movie cheaper without Disney is He made a big mistake to Disney.

Walter, who learned a great lesson from this situation, gathered himself together and created that legendary character: Mickey Mouse!

mickey and other characters

This is actually the step that enabled Disney to become Disney, the defeat of the company after the blow it suffered. not accepting was expelled as a result.

Although Mickey Mouse had difficulty at first, he later achieved the success he wanted. As a result, Disney’s magical story Donald DuckMinnie Mouse It continued with the appearance of other characters such as.

Disney, who received an award for his first color cartoon in 1932, showed that he was determined to become a strong player in this field.

disney characters

Snow White and the Seven Dwarfs, Pinocchio, Dumbo, Bambi and Cinderella Continuing to fascinate audiences with films such as, Disney released its first non-animated film, Treasure Island, in 1950 and a children’s television program called “Mickey Mouse Club” in 1955.

In this way, in fact, the film and in all areas of the entertainment industry It showed that it is determined to grow.

He made an unconventional venture with the Disneyland theme park he opened in California in 1955.

Having achieved great success, Disneyland continued to develop and develop with the hotels and new theme parks it opened in the following years. continued to grow.

As a result of these theme parks attracting the attention of the whole world In Paris, Tokyo, Hong Kong and Shanghai New theme parks were also opened.

Of course, while Disneylands were taking over the world, Disney was continuing to make movies and now a classic He had launched many successful productions.

Walter passed away in 1966, and his brother Roy Disney passed away in 1971, leaving a magical world behind.

disney brothers

After the brothers’ deaths, Disney reduced animations and live action movies was starting to weigh in.

In the 90s, Disney officially experienced its golden age!

Lion King

The company, which has also made initiatives such as Disney Channel over time, started to produce films that appeal to people of all ages in the 80s. In the 90’s The Lion King, The Little Mermaid, Beauty and the Beast He brought together world-favorite films such as these with the audience.

It has continued to grow radically from its golden age until today.

disney

It will enable it to enter the Marvel universe, especially its rival Pixar. Marvel Entertainment, Lucas Film, which owns the rights to Star Wars, National Geographic, the famous production company 21st Century Fox, etc. acquired many companies.

The most expensive of these agreements worth billions of dollars is $71.3 billion It was the acquisition of 21st Century Fox, which was an acquisition.

Disney’s net worth today is 168.43 billion dollars…

Disney, which started out as a small company founded by two brothers with big dreams, has managed to touch people’s lives on a global scale with the magical world it has offered for 100 years. a giant company continues to be.

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