Staples CenterThere is no doubt that it is one of the most important halls in the history of world basketball. since 1999 L.A. Lakers and LA Clippers It hosts basketball teams. in ice hockey LA Kings team plays their home games in this hall. The hall, which has hosted countless important matches, concerts and events, is now changing its memorable name.
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Staples Center with a capacity of 20 thousand, Anschutz Entertainment Group (AEG) by company in 1999 was built. Right to name since its establishment Massachusetts-based Staples owned by the company. With the agreement made in 2009, Steples, this time indefinite received the naming rights. However, arena owner AEG won the naming rights in 2019. bought it again.
AEG, now based in Singapore for naming rights Crypto.com agreed with. The name of the hall is for 20 years Crypto.com Arena it will be. Company to AEG for naming rights 700 million dollars will pay. The logo on the arena december 25 christmas day It will be introduced through the fight between the LA Lakers and the Brooklyn Nets. However, physical changes in the arena June 2022It is planned to be made in .
Crypto.com name, L.A. Lakers and LA Kings to their team home court for 20 years sponsors the matches. His contract with the Arena runs until 2023. LA Clippers management, agreement not included. The team will switch to its own venue in 2024.
Crypto.com has been around since 2016. According to data released by the company 10 million It has users. In addition, 3,000 people work for the company. Although it was only 5 years old, it has quickly become a well-known international cryptocurrency center. Also, Crypto.com recently own token put it on the market.
The deal is not the company’s first deal in the basketball world. before too Philadelphia 76ers He made a jersey advertising deal with the basketball team. Currently Crypto.com from 400 million dollars There are many sports sponsorship agreements. It seems that the crypto money market will make itself felt in the basketball world day by day.
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