Cryptocurrency exchange Crypto.com continues to expand in the field of sports. Finally, it became the sponsor of the 2022 FIFA World Cup to be held in Qatar.
With the article shared on the official website of FIFA on March 22, Crypto.com’s sponsorship was confirmed.
Headquartered in Singapore, Crypto.com It is said to have more than 10 million users. With this agreement with FIFA, it is thought that a significant awareness will be gained both in the stadium and outside.
Kay Madati, FIFA Chief Commercial Officer, said:
Crypto.com is an already established platform to support top teams, leagues and major events worldwide. There is no other platform that has the opportunity to reach a larger and wider audience than the FIFA World Cup. At FIFA, we are delighted that Crypto.com is sponsoring the 2022 FIFA World Cup to be held in Qatar.
said.
Earlier, the UK’s advertising supervisory agency ASA announced that it banned two Crypto.com ads after the complaint.
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In addition, Crypto.com sponsored the Staples Center, the stadium in Los Angeles, where sports events are held, to be named “Crypto.com Arena” and signed partnership agreements with LeBron James, one of the most famous basketball players in the world.