Creative Advertising Examples from Apple – Webtekno

in 1976 Apple, which was founded and has undertaken many advertising campaigns since then, especially some with his creative works has managed to gain a place in our memories.

Product types such as AirPods, Apple Watch, iPhone, iPad and MacBook with interesting ads The brand trying to market; One of the leading companies in creativity. Let’s see which ads of Apple attract our attention succeeded?

”Privacy, of course, on iPhone!”

As you know, what makes iPhone different from other brands is The most important feature, privacy and protection system. In this advertisement, the brand emphasizes exactly this and protect personal information He prepared an indirect advertisement to show the

The face of the young man holding the phone is not visible and his entire face is turned off by iPhone in case. This ensured that the message was conveyed intelligently.

An interesting choice for a marriage proposal: “She Said Yes!”

One of the brand’s most creative advertisements is this visual designed for a smart watch. The shape of the Apple Watch is likened to a ring, with ““She accepted the marriage proposal.” There is a word meaning.

After the marriage proposal Those who shared the photo of the ring The sentence he uses both adapts to popular culture and makes people watch the watch. They can’t resist your beauty tells.

”911, what is your emergency?”

In the short commercial 911 emergency call center People who call talk about the problems they are currently experiencing and thus direct the authorities. In the middle of the video, we understand that these people cannot access their phones, but they cannot make the call. Apple Watch thanks to this.

The ad, which emphasizes a different aspect of the watch, shows that the smart watch can save lives is showing.

Successful use of perspective: Apple Watch Series 7

In this design with an interesting perspective, a part of the Apple Watch band track combined with and thus the smart watch help with sports It has been shown to be a product.

Those who know know; Apple Watch, From heart rate to calorie burn It can analyze many elements.

Whodunnit: Who is the Thief?

One murder puzzle presents and gives the audience clues about the murder. whodunnit In this advertisement inspired by the video, a painting belonging to the mansion is stolen.

Detective, is doing research to find the painting, and the end of the video goes completely wrong. of iPhone cinematic shooting mode The ad both nods to the original and offers an entertaining composition.

Interesting approach to family sharing.

In this poster, where the brand with the bitten apple logo promotes family sharing; The fact that the apple was bitten from the other corner was a very creative way to emphasize ‘sharing’.

Ambitious iPod Shuffle launch.

your music player both charge and sufficiency It is clearly explained in this image. The length of the iPod shuffle’s cable and the fact that it covers the entire path may prevent the user from using the device for a long time. before the battery runs out It shows that you can use the product.

Also, someone who walks without ever getting bored It is shown that it can travel long distances.

The love story of Romeo and Juliet.

In the advertisement, which also emphasizes the cinematic mode of the iPhone, the child’s theater show We see a father suffering. The iPhone in his hand takes shots so realistic that it looks like the girl in the theater show. on real streets We see him running.

cinematic mode realistic and vivid The commercial, which approaches shooting skills in a very charming way, creatively emphasizes what is intended to be said.

iPhone 14 for long distances!

In this commercial, a man driving a tractor iPhone 14 It is shown that he is using the phone and that the phone does not turn off until he reaches his destination. Battery duration He emphasizes that it is long, but how realistic this is is also a matter of debate.

The brand’s iconic ‘1984’ ad.

in 1984 super bowl The video shown during the event was Apple’s first Macintosh commercial film in which he introduces his computer.

The advertisement, known to be adapted from George Orwell’s novel, rights holders of the novel It was warned by and was not shown anywhere after that year.

Are there any creative advertising examples that come to your mind? Which brands do you think are the most successful in the advertising industry?