Research by scientists from the University of Lille revealed that colorful cities have a positive effect on human morale. It has been observed that people feel more peaceful in environments covered with green and various bright colors.
While the effect of colors on human psychology has been known for a long time, research continues on how we can use this effect to our advantage. If there is a new research done by French scientists recently, to keep people’s morale high It showed a simple change that could be made.
Research carried out by scientists from the University of Lille suggests that the city’s vibrant and green-focused colors make people more comfortable. happy and calm scientifically proven. In the research carried out with 36 volunteers, the volunteers entered the virtual world shaped by scientists with virtual reality glasses.
In colorful cities, people are more curious and stimulated
While the volunteers were traveling around the world, the scientists also followed the physical condition of the volunteers. In the study, when the volunteers saw green vegetation in the urban environment, increased heart rate and they were observed to walk more slowly. The volunteers were constantly looking around instead of looking directly at one point in this environment.
On the other hand, the fact that the city took on a more colorful structure besides the green vegetation improved the reaction of the volunteers. Volunteers are much more curious and aroused was observed. New research, published in Frontiers in Virtual Reality, has reintroduced the proposal to color cities to keep people’s morale up.
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Source :
https://www.theguardian.com/science/2022/jun/17/greenery-and-bright-colours-in-cities-can-boost-morale-study