Soda giant Coca-Cola has joined the artificial intelligence (AI) bandwagon with the launch of a drink that it says was created with the help of artificial intelligence technology.
Coca-Cola’s limited-edition fizzy drink, called Y3000, features a “futuristic flavor” designed with customer feedback
According to a press release, the company asked Coca-Cola consumers around the world to share how they imagine the future through emotions, aspirations, colors, flavors and more.
Coca-Cola said it was able to create Y3000’s unique taste after combining numerous perspectives with insights from artificial intelligence. “We hope Coca-Cola will be as current and refreshing in the year 3000 as it is today, so we challenged ourselves to discover what a Coke from the future might taste like,” company executive Oana Vlad said in a statement.
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Vlad continued: “We deliberately brought together human intelligence and artificial intelligence for a refreshing expression of what Coca-Cola believes tomorrow will bring.” The zero-sugar product will be available for a limited time in select markets including the US, Canada, China, Europe and Africa.
Coca-Cola says that the design of the beverage can, which also uses artificial intelligence, displays the liquid in a shape-changing, evolving state, conveyed through changes in form and color that emphasize a positive future.
While AI has been around for years, interest in the technology skyrocketed last November following the launch of ChatGPT, an impressive AI-powered chatbot created by Microsoft-backed OpenAI that can produce natural-sounding text in response to human commands.
This explosion of interest has led to a growing number of companies finding ways to leverage technology to increase their sales. Coca-Cola is certainly not the first food and beverage company to venture into this business.
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Earlier this year, Campbell Soup said it used AI to help it create its Chunky Ghost Pepper Chicken Noodle soup, while Japanese beverage giant Sapporo said AI helped it create new drinks in half the usual time.
In our country, although not in the field of food, but in the field of art, Teoman made his music videos and album cover with the help of Midjourney. Let’s see how much more artificial intelligence will be involved in our lives… What do you think? Please don’t forget to share your thoughts with us in the comments.