Apple reduced its Vision Pro shipment estimates in 2024 from around 700-800 thousand to around 400-450 thousand units. It was stated that the reason for this was that the demand for the device hit the bottom before it could go outside the USA.
Apple launches $3,500 mixed reality headset Vision Pro It started selling in the US in February. Although the interest in the device was intense at the beginning, as time passed, we started to hear its name less and less. interest has fallen We were starting to see. The information received a few days ago also supported this. Stores were stating that demand was now very low.
Now, a move has been made by Apple due to low demand. According to analyst Ming-Chi Kuo’s claim, the technology giant has stopped production for now before bringing the device outside the USA and reduce shipments made the decision.
Apple reduced sales estimates for Vision Pro from 700 thousand to 400 thousand
Kuo’s sources estimate Apple’s expected sales in 2024. 400 to 450 thousand He says he dropped it as much. Let us underline that this is a serious decrease. The company’s plans are normally 700 to 800 It was between a thousand units. So there is a decrease of half.
The reason for this move is the demand for Vision Pro in the USA.falling hardIt was stated that. For this reason, it was added that Apple will be careful when bringing the device to other countries. Kuo said the company will launch the Vision Pro outside the US. before june He says he will present it. So we may see it coming to another country in May.
It is among the information received that the low demand also affects other future Vision Pro versions. Accordingly, Apple made changes to the road map for the title and normally It postponed the lower-priced Vision Pro model, which was expected to be released towards the end of 2025.
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It’s not surprising that interest has waned. This is generally the case with virtual reality devices. We see that most devices are forgotten after a certain time. Apple Vision Pro’s terrible price of $ 3,500 probably also contributed to this situation. We will see over time what kind of future the device will have.