Chery, one of the automotive companies that draw attention in the Asian market, wants to expand its European operation. The company aims to move its operation center to our country by establishing a factory in Turkey.
One semester Turkey The Chinese automaker Chery, which tried to enter the market but later could not hold on to this market, is preparing to return to our country in order to be more active in Europe. Moreover, this time the company seems to have a much stronger strategy.
The company, which made statements to Anadolu Agency, Turkey Vice President Zhenghal Meitalked about the strategy that the company will follow in the coming periods. The company, which will first start selling vehicles in our country, then production facility will set up.
Chery wants to establish a factory in Turkey.
Chery’s for its return to the Turkish market Saying that they were very excited, Mei stated that they learned a lot in the last 20 years and that the brand is completely different from 10 years ago.
to your words”I believe that with our development in the Turkish market, we will gradually establish a production facility in Turkey and export our vehicles to Europe. That’s within our five-year strategy plan.” Mei started with the form of the company and summarized the strategy of the company.
Chery’s home with a brand new image and technology Explaining that they will come and establish their own general directorate in Istanbul, Mei said, “We will always be together with both our partners and end users and will do our best to offer the best quality product, the best designer cars. Also price strategy is of course very important and we will also do our best for product strategy, also service strategy. Just our quality not just our functionality not, our design We will also do our best to keep improving. And also we will always stand by our customers and provide our best product and service.” used the phrases.
According to Mei’s statements, the company is in our country this year. Tiggo 7 Pro, Tiggo 8 Pro and Omoda 5 models will be released. For the rest of the year, they will work to bring electric cars to our country. Saying that Turkey is a country open to innovations, Chery manager added that Turkish customers will always welcome brands that offer the best feeling to them.
Chery has high expectations from our country
Continuing her explanations, Mei said, “We have a lot to develop in the Turkish market. we have a mature strategy I think it is. We took the first step and we have a five-year strategy and I believe our market share will increase very quickly. We are very confident in our products, quality, technology and service. Because Chery has accomplished very successful works in the world market and for 19 consecutive years, it has been in the first place in the export of Chinese brands in global markets. Therefore, we believe that our market share in Turkey will be very good and will increase at a very high rate.‘ he said.
Stating that they always stand by their local partners and local end users, and that they have very, very long-term plans for Turkey, Mei said that Turkey’s An important market between Asia and the EU is and it is also a very good place to enter EU markets.
Chery Turkey Vice President Mei, In addition, the supply and chip crisis in the automotive market did not affect them, no supply problem stated. Mei also underlined that they were able to deliver the vehicles on time.
Chery’s strategy in our country will be “Win-win”
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The company’s Turkey strategy Win win Stating that it will be a strategy, Mei said, “TDo you know why we are returning to Turkey? Turkey is a huge automotive market and there are many automobile manufacturers in Turkey, many brands are investing in Turkey. Turkey is an important production center. Turkey is one of our most important markets as it is located between Europe and Asia. I believe that with our development in the Turkish market, we will gradually establish a production facility in Turkey and export our vehicles to Europe. That’s within our five-year strategy plan.” completed in the form.
Although it is not well known in our country, Chery is actually shown as one of the important actors of the automotive industry. Chinese firm Jaguar, Land Rover, Exeed It also has brands such as The firm has more than 10 million customers worldwide.
Source :
https://www.aa.com.tr/tr/ekonomi/chery-turkiyeye-once-satmak-sonra-uretik-icin-geliyor/2682343#