The world-famous China-based car manufacturer Chery has entered the Turkish market again after a long hiatus. The company, which has met and appreciated the consumers in the market with 3 models for now, plans to expand its sphere of influence next year. Here are the details…
Chery captured the market with 3 SUV models!
Chery, which entered the Turkish market rapidly at the end of March 2023, captured the market in a short time with 3 different SUV models. Tiggo 8 Pro, Chery’s flagship model in Turkey, managed to become the market leader within 2 months.
A total of 2917 D-SUVs were sold in Turkey last May. Chery Tiggo 8 Pro alone made 1098 of this sale. In other words, 1 out of every 3 people who bought a D-SUV preferred Chery Tiggo 8 Pro.
Why are dealers selling expensive? We asked Chery Turkey!
In recent years, Chinese automakers have become increasingly present in the world market. In this context, we interviewed Chery Turkey Deputy General Manager Ahu Turan.
Although the brand entered the market at the end of March, Tiggo 8 Pro made up 1,528 of the total 9004 D-SUV sales in Turkey as of January 2023, in a 5-month period. This made it the best-selling model in the segment.
Brands entering the country in the technology sector are often viewed with prejudice. This shows that the sales figures shared by Chery do not actually reflect its real potential and that it will completely take over the sector in the coming period.
shiftdelete.netThere are 3 main reasons why people prefer this tool. The first of these is the high rate of evaluating and purchasing equivalent alternatives due to the automobile stock problem in the market. The second is that since Chery has sold in Turkey before, its brand awareness is much higher than its competitors who have just entered.
Finally, you have to give the car its due. It offers the features we see in many high-end cars at much more accessible prices. In fact, when we look at the price list in general, we see that the Tiggo 8 Pro is a D-SUV, which is sold at a price close to the C-SUV. This seems to have directly attracted people looking for alternatives.
Chery Tiggo 8 Pro, Tiggo7 Pro and Omada 5 price list
| Model | Version | June 2023 Price List |
|---|---|---|
| Tiggo 8 Pro | luxury excellent |
1,250,000 TL 1.350.000 TL |
| Tiggo 7 Pro | comfort luxury excellent |
1,025,000 TL 1.085.000 TL 1.145.000 TL |
| Omada 5 | comfort luxury excellent |
1.010.000 TL 1.070.000 TL 1.130.000 TL |
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