The French parliament has passed a new law for automotive companies that want to advertise. According to this law, companies will advertise alternative transportation vehicles in addition to their own vehicles in the advertisements they will publish as of March 1. Companies that violate the law will be fined 50 thousand euros.
which has been on the agenda for a while around the world carbon emission issue work continues for Each country takes some steps in line with its own conditions and tries to minimize its carbon emissions. At the beginning of the work for automobiles There are some sanctions. For example, support is given for the spread of electric motor vehicles, and appropriate studies are carried out to get some vehicles out of traffic.
In this context; One of the countries working to reduce carbon emissions is France. The country has determined when it will get rid of internal motor vehicles with the studies it has done so far. In addition, new taxes were imposed on large motor vehicles such as SUVs. Now, a new law has been passed from the French parliament. March 1, 2022 This law, which will be put into effect as of today, will push car advertisements a little more than what we are used to.
Automobile companies will also advertise alternative transportation vehicles
Car companies that will advertise according to the new law in France, From 3 alternative ads They will choose one of them and advertise alternative transportation vehicles in addition to their cars. “Use public transport for daily use“, “For short trips, choose to walk or cycle” and “Consider car sharingThis one with titles like ” alternative adswill be mandatory for every company. The law, which covers television, newspaper and even internet advertisements, will affect all of France with the slogan “#SeDeplacerMoinsPolluer” (pollute less).
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According to the information obtained Hyundaihas already made its commitment to act in compliance with the law. Volkswagen In the statements made by the company, it was stated that the new advertisements will be discussed with the advertising agencies to ensure that they comply with the legislation. headquartered in France Renault and Peugeot Brands such as have not made a statement for now, but they are thought to comply with the law. By the way; companies that violate the law fined 50 thousand euros Let’s also point out that they will be punished…