Canva is facing an important acquisition move in its competition with Adobe applications. As you know, Canva is a company that offers web-based design tools. It fills an important gap with ready-made designs, especially for social media content. However, Canva also wants to reach professional designers through the application. In this sense, Canva acquired Photoshop competitor and alternative Affinity Photo, InDesign competitor Affinity Designer and Illustrator competitor Affinity Publisher applications.
Canva rivals Adobe Photoshop, InDesign and Illustrator
Canva, the design site that has recently made a name for itself with its artificial intelligence features, has raised its hand. The company, which is in silent competition with Adobe, is entering the computer world with Affinity. Affinity, Designer, Photo and Publisher applications are Adobe’s most important rival in the market, with versions for Mac, Windows and iPad.
It is a matter of curiosity whether the application will be integrated with Canva after Canva’s acquisition of Affinity. Canva, which has web-based solutions, has recently undergone a significant change with its artificial intelligence features.
Affinity has applications that appeal to more professional users in terms of interface and usage. Canva, on the other hand, stands out with its simple and user-friendly interface. In this sense, in his statement to Canva, he announced that he made this purchase in order to focus on professional designers. Canva may gain more detailed and professional features after purchasing Affinity.
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More than 3 million people have purchased Affinity apps so far. This number is a very small market share compared to Adobe applications. However, Affinity has recently adopted a one-time purchase strategy instead of Adobe’s subscription system. This new system started to attract the attention of designers. However, Photoshop competitor and alternative, Affinity Photo, does not have artificial intelligence features. In this sense, other Affinity applications are also inferior to Adobe. However, after the acquisition, Canva’s artificial intelligence features may also appear in Affinity.
Do you think Canva can become a rival to Adobe Photosop, InDesign and Illustrator applications after this new Affinity move? We are waiting your comments.