Calculated How Much Money We Spend on the Internet

Especially with the coronavirus, even people who refuse to shop online have started to do their shopping online, and the importance of e-commerce platforms has increased greatly. Well, we also saw the periods in which we experienced the greatest closure in Turkey. How was 2021 in terms of e-commerce?

The “2021 Turkey E-Commerce Ecosystem Report” published by iyzico, Dogma Alares and ETİD gave the clearest answer to this question. The report revealed that the number of e-commerce transactions increased by 46% compared to 2020. Accordingly, in 2021, the total 3.4 billion orders given. The volume of e-commerce increased by 69% compared to 2020. to 382 billion TL reached.

The most money was spent on November 26

Looking at the sales on a daily basis in Turkey, it was seen that the highest number of sales was made on Monday, November 22. Friday of the same week, i.e. 26 November Black Friday (Great Friday, Legendary Friday, etc.) discounts It was the day with the highest sales volume of the year.

During 2021, the most preferred payment method will be credit card with a rate of 56%, while the total amount spent with a credit card 1.6 trillion TL it happened. On the other hand, the decrease in purchases made with credit cards from year to year was remarkable. In 2017, the credit card usage rate was 82%. Other conclusions from the report were as follows:

• E-commerce was mostly done from mobile (53%).
• In 2021, 4.5% of GDP and 17.6% of the total retail sector consisted of e-commerce sales.
• The three provinces with the most e-commerce merchants were as follows:
  • Istanbul (54.5%)
  • Ankara (8.1%)
  • Izmir (6.8%)