Another of the companies that brought to life the idea of offering subscription-based features for cars. BMW it happened. previously started as a test subscription service, has been opened to full access in some countries. Thanks to this service, features that are in the vehicle but cannot be accessed can be used by subscription.
Subscription service from BMW that offers a heated seat for $18 per month
As of July, BMW has launched a new subscription program for luxury features. Program, BMW 3 Series offered for a number of models, including The new subscription, which is stated to have started in South Korea, heated seats and makes it possible to use some other features by paying extra.
According to the prices on BMW’s subscription page, heated front seat from $18 per month is offered. It’s also possible to get the service for $180 annually or $300 for three years. Those who want the heated front seat to be accessible indefinitely will pay $415.
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Among the features available via subscription security camera notificationheated steering wheel, advanced driving assistant and software-supported services such as the map update package. In addition, non-paying vehicle owners – even if the car has the necessary equipment – will not be able to use these features.
Price of subscription-based features has been the subject of discussion. For example, high beam assist is available for $8.5 per month, heated steering wheel is $10 per month, and advanced driver assistance system is available for $308 per month.
However, let’s not ignore that there are different price tags for each model. For example, BMW’s driving recording service costs $100 on the i4 model, and $200 on the i7. It is believed that selling services in this way will end the package system in vehicles.
Although it is stated that the new subscription service has started in more than one country, for now, only South Korean customers have received shares. But BMW owners in Germany, England, South Africa and New Zealand can subscribe, according to The Verge’s statement. Subscription service in Turkey It is unclear whether it will be offered.
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