Bitget, the world’s leading crypto asset platform and Web3 company, today released a new brand film with world-famous football player Lionel Messi to launch their second annual partnership, continuing the #MakeItCount theme.
The partnership with star football player Lionel Messi aims to inspire everyone to exceed boundaries and seize opportunities, turning difficulties into stepping stones on the path to success. Bitget plans to host on-field ‘Football Challenge’ events in emerging markets such as LATAM, Southeast Asia and Turkey, where local communities are very passionate about football and crypto adoption.
The #MakeItCount 2024 film is a testament to the core values that Bitget and Messi hold dear: perseverance against all odds, self-improvement and positive thinking no matter what. The film showcases Messi’s determination to become the GOAT footballer, overcoming challenges since his childhood, with the aim of constantly improving and directly achieving his goals. Bitget shares Messi’s determination to improve himself more every day. Founded during the crypto winter, Bitget has grown from an unknown platform to one of the top 5 crypto exchanges in the world today.
Bitget’s General Manager Gracy Chen said: “Both Messi’s story and Bitget’s growth are a reminder that greatness is not achieved overnight, but through dogged determination. As we continue our motto of #MakeItCount in 2024, we are determined to inspire individuals to pursue greatness, whether in the football and crypto sector or beyond, because no dream is too big to achieve. “Together with Messi, we are delighted to bring crypto to a larger global stage and drive mass adoption of crypto and blockchain technology.”
To celebrate the new Messi movie, Bitget will host a competition between January 23-30 with a prize pool of $20,000 worth of Bitget’s native token BGB, as well as Inter Miami match tickets at the DRV PNK Stadium.
They will work together to collaborate within Bitget’s CSR initiative, Blockchain4Youth, which aims to enable younger generations to embrace Web3 and blockchain technology while increasing their knowledge of digital assets.
Bitget partnered with Lionel Messi in October 2022, becoming the legendary Argentinian football player’s only crypto exchange partner.
About Bitget
Founded in 2018, Bitget is the world’s leading crypto asset platform and Web3 company. Serving more than 20 million users in more than 100 countries and regions, Bitget exchange is committed to helping users trade smarter with its pioneering Copy Trade feature and other trading solutions. Bitget Wallet, formerly known as BitKeep, is a world-class multi-chain crypto wallet offering a comprehensive set of Web3 solutions and features including wallet functionality, swaps, NFT Marketplace, DApp browser and more. Bitget inspires individuals to embrace crypto through collaborations with trusted partners, including legendary Argentine football player Lionel Messi and official eSports events organizer PGL.
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