BeReal Passes 50 Million Downloads: But Nobody Uses It

Entering the world of social media with the theme “Share yourself as you are” in the past months, BeRealbecame famous so fast in a short time that both Instagram both Snapchat as well as TikTokthe most basic feature of BeReal, the “front and back photo” feature. He literally “scrapped”.

According to a report released today, the next-generation social media platform, which has gained an incredible amount of users in the last few months, after its emergence. reached 53 million users. However, according to the same report The number of regular users is negligible.. So how is this possible?

Everyone is downloading, no one is using

Sensor Tower According to the data provided by the research company named BeRealwith a regular growth of 2.25% every month since January, had exactly 53 million users last September. However, according to other data, users Stops using the app between 48 hours and 1 week. When we look at the data at hand, some users log in to the application every few days, while others does not look at the face of the application for days or even weeks.

There is more than one reason why this new generation social media application, which has been growing rapidly since its establishment, is used so little. The first reason is that the application is too simple and it is difficult to gain followers. The second reason is that Tiktok, Snapchat and Instagram users have recently Having BeReal style photography features. This causes users who use almost the same feature on their social media platforms to not prefer BeReal.

Many social media experts agree that BeReal Claims it could be shut down by the end of 2023. Experts think that copying the main feature of BeReal by other applications will bring the end of BeReal.