Bruce Willis has reached an agreement with Deepcake, the artificial intelligence company working on deepfakes, and became the first Hollywood star to allow the use of his digital twin.
With the development of artificial intelligence, even unreal human faces and voices can be produced today. deepfake areas can have both positive and negative effects. We have also discussed how deep fake and fake faces can be used for malicious purposes many times before.
On the other hand, another big news about artificial intelligence technology came from Hollywood today. The star name of the cinema world and recently retired Bruce Willisbecame the first actor to approve the use of his face digitally. In this way, Willis will be able to appear on the screens thanks to artificial intelligence in productions that he does not even have a presence on the set.
Willis’ face can be used even after his death:
According to the information shared by The Telegraph, Willis, with the company called Deepcake ‘your digital twin‘ agreed for their rights. Willis and Deepcake also shot a commercial with this technology last year, while there was no such agreement yet:
There is no information yet on which productions Bruce Willis’ face will be used in. But this deal is also different from productions where Willis has never been physically, just because of his face. to earn wages will provide. On the other hand, it was not specified whether the agreement covered after Bruce Willis’ death.
In addition to facial technologies, artificial intelligence has already begun to play a large role in cinema. So much so that in Star Wars productions such as Rogue One and The Mandalorian Darth Wader’s voice created by artificial intelligence. It is a matter of great curiosity where the technology and its usage areas will reach.
Speaking of artificial intelligence…
Source :
https://collider.com/bruce-willis-sells-rights-to-deepfake-firm-deepcake/